=+5. The disposal of nuclear waste has been an ongoing public safety issue, one with which marketers who work for nuclear power companies must deal. This material is currently stored at 126 sites around the nation. The U.S. Department of Energy (DOE) is obtaining a license to proceed with the construction of a single nuclear repository at Yucca Mountain in Nevada.62 Supporters of the site argue that Yucca Mountain is critical to building America’s nuclear power capacity, while critics are skeptical of its safety and usefulness. As a marketer, how would you approach this issue?