=+5. The marketing research staff at Cleveland-based Cyber Novelties has developed the following sales estimates for a
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=+5. The marketing research staff at Cleveland-based Cyber Novelties has developed the following sales estimates for a proposed new item the firm plans to market through direct mail sales:
PROPOSED SELLING PRICE SALES ESTIMATE (UNITS)
$8 55,000 10 22,000 15 14,000 20 5,000 24 2,800 The new product has a total fixed cost of $60,000 and a $7 variable cost per unit.
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