=+5. With the same classmate, create a plan for further extending one of the firms product lines.

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=+5. With the same classmate, create a plan for further extending one of the firm’s product lines. Describe the strategy you would recommend for extending the line as well as new products that might be included.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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