=+6. Assume you are responsible for launching a new family of skincare products for teens, with separate product lines for males and females. You would like to collect primary data from a sampling of each market before you prepare your marketing campaign. Let one team make the case for using a focus group and another team devise a plan supporting the use of an online chat room. Present the class with the benefits of each method and the ways in which each team plans to overcome its method’s possible shortcomings. Now take this project one step further by having a classroom discussion on whether a decision support system could enhance the data collected from each method. How could an MDSS make the data more useful?