6. With a classmate, visit two or three retail stores that compete with one another in your...

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6. With a classmate, visit two or three retail stores that compete with one another in your area and compare their customer service strategies. (You might wish to visit each store more than once to avoid making a snap judgment.) Select at least five criteria and use them to assess each store. How do you think each store sees its customer service strategy as fitting into its overall retailing strategy? Present your findings in detail to the class.

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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