=+7 Describe how business-tobusiness marketing incorporates national account selling, electronic data interchange and Web services, vendormanaged inventories

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=+7 Describe how business-tobusiness marketing incorporates national account selling, electronic data interchange and Web services, vendormanaged inventories (VMI), CPFaR, managing the supply chain, and creating alliances.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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