=+a. Focus groups: Visit http://www.managementhelp.org/ evaluatn/focusgrp.htm, which describes how a focus group should be conducted. Read through

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=+a. Focus groups: Visit http://www.managementhelp.org/

evaluatn/focusgrp.htm, which describes how a focus group should be conducted. Read through the guidelines and prepare a summary you can use during a class discussion of the topic.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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