=+b. Cyber Novelties director of marketing also estimates that an additional $0.50 per-unit allocation for extra promotion

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=+b. Cyber Novelties’ director of marketing also estimates that an additional $0.50 per-unit allocation for extra promotion will produce the following sales increases:

60,000 units at an $8 unit selling price, 28,000 units at

$10, 17,000 units at $15, 6,000 units at $20, and 3,500 units at $24. Indicate the feasible range of prices if this proposal is implemented and results in the predicted sales increases.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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