=+b. Guerilla Marketing International (http://www.gmarketing .com/) is an excellent source of information on guerilla marketing. Visit its

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=+b. Guerilla Marketing International (http://www.gmarketing

.com/) is an excellent source of information on guerilla marketing. Visit its Web site and research how email can fit into a guerilla marketing campaign. Bring the material to class so you can participate in a group discussion on the subject.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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