=+b. Marketing research on the Web: As noted in the chapter, many organizations find it efficient and

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=+b. Marketing research on the Web: As noted in the chapter, many organizations find it efficient and effective to use the Web when conducting marketing research. Go to http://www.decisionanalyst.com/online.asp and list the advantages of Web-based marketing research.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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