Cut out a print ad and place it on a poster board. With a marker, identify all

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Cut out a print ad and place it on a poster board. With a marker, identify all the elements of the ad. Then identify what you believe is the ad’s objective. Next, identify the strategy used. If the ad has an interactive component, note that as well.

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Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

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