=+information should Southern Energy gather through its ongoing marketing intelligence to predict demand for its products? Would

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=+information should Southern Energy gather through its ongoing marketing intelligence to predict demand for its products?

Would primary or secondary methods work best? Name some specific secondary sources of data that Southern Energy might study to find useful business intelligence.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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