=+National Geographic and museums such as the Los Angeles County Museum of Arthave been involved in a

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=+National Geographic and museums such as the Los Angeles County Museum of Art—have been involved in a multimilliondollar marketing campaign promoting the exhibit.47 On your own or with a classmate, conduct online research to learn how museums and other organizers have used IMC to promote this elaborate tour. Present your findings to the class.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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