On your own or with a classmate, visit a local supermarket to find examples of promotional pricing

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On your own or with a classmate, visit a local supermarket to find examples of promotional pricing and loss leaders. Note instances of both. Does the promotional pricing make you more likely to purchase a product? Does knowing the store uses loss-leader pricing of bananas make you more inclined to buy them? Present your findings and opinions to the class.

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Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

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