=+Q: Coffee is enjoyed in many societies around the world. But does Starbucks need to tailor its

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=+Q: Coffee is enjoyed in many societies around the world. But does Starbucks need to tailor its selection of beverages or other products for different countries? Can you give us an example?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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