=+Q: In textbooks and in the daily news, we hear about the importance of ensuring the quality

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=+Q: In textbooks and in the daily news, we hear about the importance of ensuring the quality of a product. That must be critical to consumer goods such as those you market.

What goes into the formulation, testing, and production of a new product?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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