=+Q: Mr. Clean as a brand name and brand mark has been around nearly 50 years now.

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=+Q: Mr. Clean as a brand name and brand mark has been around nearly 50 years now. How do you and your team keep the brand fresh and relevant in such a competitive marketplace as consumer household goods?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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