=+Q: Overseeing global menu choices is a huge undertaking for such a large restaurant chain. What is

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=+Q: Overseeing global menu choices is a huge undertaking for such a large restaurant chain. What is involved in planning and adapting menus for different countries?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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