=+Q: We often talk about product lines in marketing. Procter & Gamble is a giant in its

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=+Q: We often talk about product lines in marketing. Procter & Gamble is a giant in its industry, offering several product lines for consumers. How does Mr. Clean fit into the mix of lines that P&G offers? How does it support the company’s overall strategy?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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