=+Suppose you work for a firm that is planning to delete a certain item or service from

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=+Suppose you work for a firm that is planning to delete a certain item or service from its product line. Yet the firm is still selling the product, despite the fact that within months there will be no replacement parts or customer service in place to handle any problems that consumers might have with it. Would you continue to market the product without telling customers about its upcoming deletion, or would you inform them and suggest an alternative?

Explain your decision.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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