Why is Brock University trying to commercialize Academic-Zone?

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Contemporary Canadian Marketing Cases

ISBN: 978-0132827904

5th edition

Authors: H.F. Herb MacKenzie

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Question Posted: Apr 30, 2018 09:24 AM

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Why is Brock University trying to commercialize Academic-Zone?

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Universities are increasingly concerned with resources and many are exploring ways to commercialize ...View the full answer

Contemporary Canadian Marketing Cases

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