With a classmate, select a television commercial or print ad for a product, such as an upcoming

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With a classmate, select a television commercial or print ad for a product, such as an upcoming concert or theater production, a hybrid vehicle, a clothing retailer, pet food, or a line of low-fat snacks. Create a poster or brief PowerPoint presentation showing how you would transform this from a traditional marketing effort into social media marketing. Customize your plan for the targeted audience.

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Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

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