Many times, small startup firms are advised to find market niches. (A market niche is a narrow

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Many times, small startup firms are advised to find

"market niches." (A market niche is a narrow segment of customers with unique needs who are currently not being served by existing companies.) Explain why this advice can be useful, given your knowledge of supply and demand.

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Cost Management Accounting And Control

ISBN: 9780324002324

3rd Edition

Authors: Don R. Hansen, Maryanne M. Mowen

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