(CVP model and the long run) A colleague of yours alleged to your companys Board of Directors...

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(CVP model and the long run) A colleague of yours alleged to your company’s Board of Directors that CVP is a short-run oriented model and is therefore of limited usefulness. Because you have used it many times in making presentations to the board, the CEO has asked you to evaluate the perspective voiced by your colleague and prepare a report addressing the contention for the board. In a second request, the CEO has asked you to prepare a separate report for internal management’s use addressing how the CVP model could be adapted to become more useful for making long-run decisions. The CEO challenges you to create such an adaptation. Prepare these two reports.

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