(Definition of quality; quality characteristics) In a three-person team, role- play the following individuals who are visiting a car dealership in your com¬ munity: (1) a 19-year-old college student, (2) a young married person with two children, and (3) a person of postretirement age. Each person is inter¬ ested in purchasing a new automobile.

a. How does each person define quality in an automobile? Explain the rea¬ sons for the differences.

b. What vehicle characteristics are important to all three individuals? Which vehicle characteristics are unique to each individual?

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