(Enterprise resource planning) With an ERP system, a company can develop a “storefront” on the Internet. Through its storefront connection with cus¬ tomers, the company can gather much information about the market and the demand for specific products.

Assume that you are employed by an automaker. How could you use the Internet storefront and data mining to learn more about the purchasers of your vehicles to improve the market share of future generations of your company’s autos?

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