Excerpted from Financial World, 1328 Broadway, New York, NY 10001. Copyrighted 1995 by Financial World Partners.
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Excerpted from Financial World, 1328 Broadway, New York, NY 10001. © Copyrighted 1995 by Financial World Partners. All rights reserved.]
a. Although Lancaster has raised the prices of some of its products, why is such a tactic not a viable option for all products?
b. Why wouldn’t the company simply substitute a lower-grade raw material when it was available and less expensive?
c. Lancaster is also seeking out new distribution channels (including catalog sales) in addition to automotive parts stores and mass merchandisers. How might the new distribution systems change the company’s variable, fixed, and mixed cost structure?
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