Institutions of higher education have a variety of internal and external customers.

Use a team of three or four individuals to answer the following.

a. List three internal and two external customers of a college or university.

b. How would each of the above constituents define quality of product or ser¬ vice? Do any of these views conflict and, if so, how?

c. Are a college or university’s internal customers as important as external cus¬ tomers? Explain the rationale for your answer.

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