What is customer value? How is customer value related to a cost leadership strat- egy? To a

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What is customer value? How is customer value related to a cost leadership strat- egy? To a differentiation strategy? To strategic positioning?

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Introduction To Cost Accounting

ISBN: 9780538749633

1st International Edition

Authors: Don R. Hansen, Maryanne Mowen, Liming Guan, Mowen/Hansen

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