What is customer value? How is customer value related to a cost leadership strat- egy? To a
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What is customer value? How is customer value related to a cost leadership strat- egy? To a differentiation strategy? To strategic positioning?
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Related Book For
Introduction To Cost Accounting
ISBN: 9780538749633
1st International Edition
Authors: Don R. Hansen, Maryanne Mowen, Liming Guan, Mowen/Hansen
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