5. When many people think of direct marketing they think of junk mail, infomercials, telemarketers, and catalogs
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5. When many people think of direct marketing they think of junk mail, infomercials, telemarketers, and catalogs that they don’t want to receive. Given that so many people hold this attitude toward direct marketing, why does it continue to be so effective? (LO 14-4).
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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