5. When many people think of direct marketing they think of junk mail, infomercials, telemarketers, and catalogs

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5. When many people think of direct marketing they think of junk mail, infomercials, telemarketers, and catalogs that they don’t want to receive. Given that so many people hold this attitude toward direct marketing, why does it continue to be so effective? (LO 14-4).

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