4. What are some advantages and disadvantages to direct marketing? There are some pundits that believe that
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4. What are some advantages and disadvantages to direct marketing? There are some pundits that believe that direct marketing is in the decline stage of its product life cycle, while others believe that it will continue to be a successful means for marketing products. Discuss both of these positions. (LO 14-2)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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