6. What is an infomercial? What are some of the reasons that infomercials have been so successful?...

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6. What is an infomercial? What are some of the reasons that infomercials have been so successful? Which types of products and services do you think are likely to be candidates for successful infomercials? (LO 14-3)

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Advertising And Promotion An Integrated Marketing Communications Perspective

ISBN: 9781260570991

12th International Edition

Authors: George Belch, Michael Belch

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Question Posted: Jul 24, 2024 11:00 AM

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6. What is an infomercial? What are some of the reasons that infomercials have been so successful?...

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Advertising And Promotion An Integrated Marketing Communications Perspective

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