Wright Company manufactures ballpoint pens. Last year, the company sold 450,000 type A pens at a price
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Wright Company manufactures ballpoint pens. Last year, the company sold 450,000 type A pens at a price of $2 per unit. The company estimates that this volume represents a 20 percent share of the current type A pens market. The market is expected to increase by 5 percent. Marketing specialists have determined that as a result of a new advertising campaign and packaging, the company will increase its share of this larger market to 24 percent. Due to changes in prices, the new price for the type A pens will be $2. 10 per unit. This new price is expected to be in line with the competition and have no effect on the volume estimates.
Estimate the sales revenues for the coming year.
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