Wright Company manufactures ballpoint pens. Last year, the company sold 450,000 type A pens at a price

Question:

Wright Company manufactures ballpoint pens. Last year, the company sold 450,000 type A pens at a price of $2 per unit. The company estimates that this volume represents a 20 percent share of the current type A pens market. The market is expected to increase by 5 percent. Marketing specialists have determined that as a result of a new advertising campaign and packaging, the company will increase its share of this larger market to 24 percent. Due to changes in prices, the new price for the type A pens will be $2. 10 per unit. This new price is expected to be in line with the competition and have no effect on the volume estimates.

Estimate the sales revenues for the coming year.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Cost Accounting

ISBN: 9780256257113

4th Edition

Authors: Michael W. Maher, Edward B. Deakin

Question Posted: