Bleak Prospects, Inc. found that its market share was slipping. Division managers were encouraged to maximize return on investment and made decisions consistent with that goal. Nonetheless, there were frequent customer complaints, with resulting loss of business. Moreover, Bleak de- pended on an established product line and was unable to find new products for expansion, while its competitors seemed to be able to generate new products almost yearly. What would you suggest Bleak Products' management do to improve its situation?