EOQ and changing prices Gobrach operates a small mail order business. He has ar- ranged to have
Question:
EOQ and changing prices Gobrach operates a small mail order business. He has ar- ranged to have credit card companies include advertisements and order forms for his products with their monthly bills to customers. One of his more popular items is an electronic clock/radio/calendar that sells for $89.95. Demand for the product has been 15,000 units per year. The cost per unit is $64, ordering cost is $80 per order, and inventory carrying cost is 15 percent of cost.
The supplier of the product has announced a price decrease to $60 per unit for next year for orders in lots of 500 units. The price per unit on broken lots is $66. However, ordering cost is expected to increase by $10 per order next year due to increases in postage, phone, and other expenses. Patrick estimates that if he reduces his selling price to $85.95, demand should increase by 20 percent. Any smaller decrease in price probably would not affect demand appreciably.
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