The marketing manager of a company noted: We had a favorable revenue activity variance of $425,000. yet

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The marketing manager of a company noted: "We had a favorable revenue activity variance of $425,000. yet company profits only went up by $114,000. Some part of the organization has dropped the ball-let's find out where the problem is and straighten it out." Comment on this remark.

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Cost Accounting

ISBN: 9780256069198

3rd Edition

Authors: Edward B. Deakin, Michael Maher

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