Cheri's Beauty Products Ltd. reported the figures below at December 31, 2017, 2016 and 2015. The business has declared bankruptcy. You have been asked to review the business and explain why it failed.

Requirement

Evaluate the trend of Cheri's Beauty Products's results of operations during 2015 through 2017. Consider the trends of sales, gross profit, and net income. Track the gross profit percentage (to three decimal places) and the rate of inventory turnover (to one decimal place) in each year-2015, 2016, and 2017. Also, discuss the role that selling expenses must have played in Cheri's Beauty Products's difficulties?