Customers perceptions of value can differ across cultures. Many people believe that US-based companies are ignorant or

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Customers’ perceptions of value can differ across cultures. Many people believe that US-based companies are ignorant or arrogant when it comes to appreciating other cultures. Do you think this is true? What are the possible costs of lack of appreciation of other cultures?

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Cost Management Strategies For Business Decisions

ISBN: 12

4th Edition

Authors: Ronald Hilton, Michael Maher, Frank Selto

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