Review the elements of strategic missions in Exhibit 1-1. Assume that you are managing a small business that sells coffee, espresso, and possibly various other drinks in a university’s engineering center.

Consider the possibility that the business mission could be any of the four basic types. First, for each mission, describe several decisions you must make. Second, try to arrange these decisions in roughly the order you must make them, from the earliest to the latest or ongoing decisions. Third, describe the information you will need to make these decisions.