Sheila Mack, an owner of 42 fast-food franchises, has come to you for advice. She wants to try a balanced scorecard in her stores. She is concerned because some attempts to implement improvements in the past have not been successful. “I’ve heard store managers say, ‘Somebody must have gone to a conference or read some book, because here comes another crackpot idea for us to implement. If we just play along for a while, this too will pass. Then we can get back to business as usual.’ I don’t want store managers to think a balanced scorecard is just another fad. I want them to take it seriously. I want them to give it a fair trial.”

Required Write a short report to Mack advising her how to implement a balanced scorecard so that her store managers will give it a fair trial.