The pharmaceutical manufacturer Valeant had a business model of cost-cutting, minimizing expenditures on research and delaying clinical
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The pharmaceutical manufacturer Valeant had a business model of cost-cutting, minimizing expenditures on research and delaying clinical trials. The model succeeded, as Valeant became one of the largest pharmaceutical companies in the world, with a market capitalization of $41 billion in 2014.
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What type of competitive strategy did Valeant employ? Is this strategy sustainable and ethical for a pharmaceutical company?
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Related Book For
Cost Management A Strategic Emphasis
ISBN: 9781259917028
8th Edition
Authors: Edward Blocher, David F. Stout, Paul Juras, Steven Smith
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