Two ways for PMI to reduce costs are (1) to seek.a higher price from MegaBurger and

(b) accept a lower MELCLE return on sales (ROS). What total revenue (sales-dollar) amount would justify the business without reducing costs or reducing the 20 percent return on sales? Alternatively, what (lower) return on sales would justify the business without reducing costs or increasing the total revenue? Would you recommend either of these alternatives? Why or why not?