Bombardiers goal is to continuously find better ways to bridge distances and bring people together. In working
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Bombardier’s goal is “to continuously find better ways to bridge distances and bring people together.” In working towards this goal, Bombardier uses a product innovation lifecycle (www.bombardier.com/en/sustainability/sustainability-approach/our-product-innovation-lifecycle.html). The goal of this approach is “to innovate at every stage to meet and exceed customer expectations” with sustainable, high-performing solutions.
Required:
A. Describe Bombardier’s Product Innovation Lifecycle.
B. Suggest a performance indicator for each step in the Product Innovation Lifecycle.
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Related Book For
Cost Management Measuring, Monitoring And Motivating Performance
ISBN: 1601
3rd Canadian Edition
Authors: Leslie G. Eldenburg, Susan K. Wolcott, Liang Hsuan Chen, Gail Cook
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