Refer to Problem 19.45 (Dane Champions). Mark Hopper has chosen to monitor the following measures:

Financial perspective: Operating margin. 

Customer perspective: Puppy owners€™ average satisfaction and number of puppies returned. 

Internal processes: Training time spent to prepare dogs for both homes and shows. 

Learning and growth perspective: Number of champions compared to number of dogs shown.

Required:

A. Analyze Dane Champions, most recent results against the balanced scorecard targets presented above.

B. Discuss whether Mark Hopper has achieved his strategic objectives. Make suggestions for the upcoming year.

Data from Problem 19.45:

Mark Hopper owns Dane Champions, a dog kennel that raises champion Great Danes for showing and breeding. His vision is to be the best-known breeder of Great Danes, globally. His strategy is to breed and sell dogs of outstanding lineage from the standpoint of both physical health and good-natured temperaments. Following is information about operations over the past year:

Number of breedings......................................................................................................................10

Number of puppies.........................................................................................................................45

Number of puppies sold.................................................................................................................40

Number of puppies returned............................................................................................................2

Revenue from puppies.........................................................................................................$ 24,000

Kennel operating costs (not including Mark€™s salary)...........................................................$ 35,000

Travel expenditures..............................................................................................................$ 55,000

Number of trips to dog shows........................................................................................................20

Winnings from dog shows..................................................................................................$110,000

Number of championships............................................................................................................17

Number of dogs shown...................................................................................................................4

Puppy owners€™ average satisfaction rating on a scale of 1 to 5, with 5 as most satisfied..............4.5

Training time to prepare puppies for new homes (total hours).....................................................14

Training time to prepare dogs for shows (hours per week, per dog)...............................................2

Transcribed Image Text:

Last year's results Targets Revenues ($24,000 + $110,000) Expenses ($35,000 + $55,000) Owners' average satisfaction (on a scale of 1 to 5) Number of puppies returned Training time to prepare dogs for new home Training time to prepare dogs to show Number of championships Number of dogs shown $134,000 $134,000 +5% $90,000 90,000 +3% 4.75 4.5 2 out of 40 14 hours in total 2 hours per week 2.5% 15 hours 4 hours per week 25 17 4 ogs shown 5 dogs Current results $144,050 Revenues ($24,000 + $110,000) Expenses ($35,000 + $55,000) Owners' average satisfaction (on a scale of 1 to 5) Number of puppies returned Training time to prepare dogs for new home Training time to prepare dogs to show Number of championships Number of dogs shown $134,000 $93,150 4.8 2 out of 60 12 hours in total 5 hours per week 90,000 32 6 dogs shown