1. Are traditional marketing principles valid in the age of CRM? What are the fundamental differences between...

Question:

1. Are traditional marketing principles

valid in the age of CRM? What are the

fundamental differences between transaction-

based marketing approaches and

relationship-based marketing approaches?

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Customer Relationship Management Concept Strategy And Tools

ISBN: 9783662553800,9783662553817

3rd Edition

Authors: V. Kumar , Werner Reinartz

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Question Posted: Oct 28, 2024 03:00 AM

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1. Are traditional marketing principles valid in the age of CRM? What are the fundamental differences between transaction- based marketing approaches and relationship-based marketing approaches?
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1. Are traditional marketing principles valid in the age of CRM? What are the fundamental differences between...

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Customer Relationship Management Concept Strategy And Tools

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