1. The amount of investment in a customer as well as how it is invested has an...

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1. The amount of investment in a customer as well as how it is invested has an impact on acquisition, retention, and customer profitability.

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Customer Relationship Management: Concept, Strategy, And Tools

ISBN: 205432

2nd Edition

Authors: Michael Pearce

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Question Posted: Oct 28, 2024 08:01 AM

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1. The amount of investment in a customer as well as how it is invested has an impact on acquisition, retention, and customer profitability.
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Customer Relationship Management: Concept, Strategy, And Tools

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