1. What is customer value, and why is this term essential for CRM? 2. What makes CRM...

Question:

1. What is customer value, and why is this

term essential for CRM?

2. What makes CRM the preferred approach

to marketing in the modern information

age?

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Customer Relationship Management Concept Strategy And Tools

ISBN: 9783662553800,9783662553817

3rd Edition

Authors: V. Kumar , Werner Reinartz

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Question Posted: Oct 28, 2024 03:00 AM

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1. What is customer value, and why is this term essential for CRM? 2. What makes CRM the preferred approach to marketing in the modern information age?
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1. What is customer value, and why is this term essential for CRM? 2. What makes CRM...

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Customer Relationship Management Concept Strategy And Tools

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