10. Instantly react to changing market environments. To understand the development toward dataoriented customer value management, it...
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10. Instantly react to changing market environments.
To understand the development toward dataoriented customer value management, it is helpful to take a closer look at the evolution and growth stages of CRM in recent years.
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Customer Relationship Management: Concept, Strategy, And Tools
ISBN: 205432
2nd Edition
Authors: Michael Pearce
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