2. Daisy Group, a B2B IT and telecommunications service provider in the UK, uses predictive analytics that

Question:

2. Daisy Group, a B2B IT and telecommunications

service provider in the UK, uses

predictive analytics that has gone past the

traditional loyalty card to manage

customer experiences. By integrating text

analytics and other customer information,

the company is able to manage customer

experiences and loyalty on a «virtual»

space, rather than at the loyalty card level.

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Customer Relationship Management Concept Strategy And Tools

ISBN: 9783662553800,9783662553817

3rd Edition

Authors: V. Kumar , Werner Reinartz

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Question Posted: Oct 28, 2024 03:00 AM

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2. Daisy Group, a B2B IT and telecommunications service provider in the UK, uses predictive analytics that

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Customer Relationship Management Concept Strategy And Tools

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