2. How will you calculate the acquisition cost per customer? Consider a mail-order catalog company, an IT

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2. How will you calculate the acquisition cost per customer? Consider a mail-order catalog company, an IT services company, and a retail store. What are the underlying assumptions in each case? How precise are your calculations?

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Customer Relationship Management: Concept, Strategy, And Tools

ISBN: 205432

2nd Edition

Authors: Michael Pearce

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Question Posted: Oct 28, 2024 08:00 AM

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2. How will you calculate the acquisition cost per customer? Consider a mail-order catalog company, an IT

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Customer Relationship Management: Concept, Strategy, And Tools

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